International Journal Of Modern
Pharmaceutical Research

( An ISO 9001:2015 Certified International Journal )

An International Peer Reviewed Journal for Science & Pharmacy Professional

An Official Publication of Society for Advance Healthcare Research (Reg. No. : 01/01/01/31674/16)

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ISSN 2319-5878
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Abstract

CONSUMER DECISION-MAKING IN MEDICINE PURCHASES: A COMPARATIVE STUDY OF ONLINE AND OFFLINE PHARMACIES IN MUMBAI

Rahul Baburao Ushir* and Dr. Alka Pandey

ABSTRACT

The rise of e-commerce in healthcare has transformed the way consumers purchase medicines. While online pharmacies offer convenience, competitive pricing, and home delivery, offline pharmacies provide trust, immediate availability, and personalized consultation. This study analyzes consumer decision-making patterns when purchasing medicines through online and offline channels in Mumbai, using a sample of 300 respondents. The research employs chi-square tests, t-tests, ANOVA, and logistic regression to identify key determinants of pharmacy preference. Results indicate that younger and higher-income consumers prefer online pharmacies, while older consumers and those valuing pharmacist consultation favor offline pharmacies. Findings offer insights for businesses and policymakers to enhance consumer trust and optimize service models.

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Impact Factor:7.533

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