International Journal Of Modern
Pharmaceutical Research

( An ISO 9001:2015 Certified International Journal )

An International Peer Reviewed Journal for Science & Pharmacy Professional

An Official Publication of Society for Advance Healthcare Research (Reg. No. : 01/01/01/31674/16)

INTERNATIONAL JOURNAL OF MODERN PHARMACEUTICAL RESEARCH has been indexed and abstracted by various international reputed agencies like : Google Scholar , Index Copernicus , SOCOLAR, China , Research Bible, Fuchu, Tokyo. JAPAN , Cosmos Impact Factor , Scientific Indexing Services (SIS) , Web of Science Group (Under Process) , IFSIJ Measure of Journal Quality , Research Publication Rating and Indexing , IP Indexing (IP Value 2.42) , Directory of Research Journals Indexing , Scholar Article Journal Index (SAJI) , International Scientific Indexing (ISI) , Scope Database , ABCD Index , Academia , International Scientific Indexing, UAE (ISI)  and many more.
ISSN 2319-5878
IMPACT FACTOR: 6.669
Login Register

Abstract

CONSUMER DECISION-MAKING IN MEDICINE PURCHASES: A COMPARATIVE STUDY OF ONLINE AND OFFLINE PHARMACIES IN MUMBAI

Rahul Baburao Ushir* and Dr. Alka Pandey

ABSTRACT

The rise of e-commerce in healthcare has transformed the way consumers purchase medicines. While online pharmacies offer convenience, competitive pricing, and home delivery, offline pharmacies provide trust, immediate availability, and personalized consultation. This study analyzes consumer decision-making patterns when purchasing medicines through online and offline channels in Mumbai, using a sample of 300 respondents. The research employs chi-square tests, t-tests, ANOVA, and logistic regression to identify key determinants of pharmacy preference. Results indicate that younger and higher-income consumers prefer online pharmacies, while older consumers and those valuing pharmacist consultation favor offline pharmacies. Findings offer insights for businesses and policymakers to enhance consumer trust and optimize service models.

[Full Text Article] [Certificate Download]

Impact Factor: 6.669

Indexing

Indexing

News

  • Call for Paper

    IJMPR  Invited to submit your valuable manuscripts for Coming Issue.

  • Journal web site support Internet Explorer, Google Chrome, Mozilla Firefox, Opera, Saffari for easy download of article without any trouble.

    .

  • IJMPR: New Impact Factor

    IJMPR Impact Factor has been Increased to 6.669 for Year 2024.

  • NEW ISSUE PUBLISHED

    Its Our pleasure to inform you that, IJMPR 1 April 2025 Issue has been Published, Kindly check it on https://ijmpronline.com/current-issues

  • IJMPR: APRIL ISSUE PUBLISHED

    APRIL 2025 Issue has been successfully launched IJMPR on 1 APRIL 2025.

Best Article Awards

IJMPR is giving Best Article Award in every Issue for Best Article and Issue Certificate of Appreciation to the Authors to promote research activity of scholar.

Best Article of current issue

Download Article : Click here

Powered By IJMPR | All Right Reserved

IJMPR