Abstract

Chennupati V. Suresh*, Amathul Noor Nimra, M. Pavithra, G. Sridhar, Santhosh Illendula and K. N. Venkateswara Rao

ABSTRACT

Pharmaceutical analysis plays a very prominent role in quality assurance as well asquality control of bulk drugs and pharmaceutical formulations. Rapid increase inpharmaceutical industries and production of drug in various parts of the world hasbrought a rise in demand for new analytical techniques in the pharmaceuticalindustries. As a consequence, analytical method development has become the basicactivity of analysis. Fexofenadine is an antihistamine commonly used to treatallergy symptoms, including hay fever, conjunctivitis, and skin reactions such aseczema, hives, and reactions to bites and stings. It effectively relieves symptomslike watery eyes, runny nose, sneezing, and itching.